‘What is the core business of PR agencies? Sending out press releases? Chasing journalist?’ Maybe in the time of Mad Men… but pr in 2018 screeches for a drastically different approach. And we believe it should always be an integrated segment in every campaign.
By illustrating successful cases such as the Magnum ‘Pyjama Party’ and Vodafone’s ‘Ready to Explore’, Wouter, Stijn and Amber introduced a group of ambitious young professionals to the world of modern pr.