We revolt
They talk
Make PR your strategic starting point. Earned thinking is a strategic approach built on powerful ideas that create impact and don’t need help to get noticed. We aim for impact without spending money on creating a buzz. Strategy is our starting point, whether we are focusing on corporate PR, marketing campaigns, PR or content. We earn attention.
  • Full service pr

    PR is in our DNA. Our elite team of experts thrives on delivering full-service PR. From corporate to marketing, from strategically creative to tactical; project-based or always on. Whichever the mix, we never lose sight of the cultural and societal relevance. We aim for long-lasting impact and favour brands with sustainable ambitions. Our network is our most prized possession, and we take good care of it. No network, no impact. Don’t let anyone tell you differently.

    Our services

    • Corporate PR
    • Brand PR
    • Marketing PR
    • Training & trend sessions
    • Research
    • Monitoring
  • Earned campaigns

    The power of earned can be summed up as ‘making impact without spending money on creating a buzz’. We firmly believe that earned creativity is the modern-day cornerstone of successful communication, campaigns and activations. We favour a strategic approach built on revolutionary ideas that make impact and let people talk. Marketing revolves around well-built earned campaigns that increase the impact of paid campaigns and enable brands to direct the interaction with the public. We revolt, they talk.

    Our services

    • Strategy & concept
    • Brand positioning
    • Campaigns
    • Activations & events
    • Production
    • Events
  • Talkable content

    With only seconds to grab the public’s attention, content is key in PR. The battle for attention must be taken seriously. It demands striking content that is worth sharing and that touches the hearts and minds of your target audience. In short: it needs to draw the public in. Glasnost is a story-telling expert and knows just how to make your brand stand out. We take care of the big picture as well as the details, from strategy to content creation and from thought-leading whitepapers to inspiring videos. We make sure your brand story leaves a lasting impression.

    Our services

    • Brand publishing
    • Brand community content
    • Campaigns
    • Social content


Our earned-first formula consists of 3 Ms: Message, Moment and Means. It’s that simple. We always start with Message. With strategic considerations in mind, we determine the sweet spot between the brand story and the target audience, because this overlap guarantees publicity. The second M, Moments, revolves around partnerships and the consequent coordination with the influencers, journalists and trendsetters who will broadcast your story. Ultimately, we strive for a ‘MasterCard Moment’ for those who are advocating your brand. In the third M -or Means- phase, we extend the message to all other touchpoints in the customer journey - with the help of our Ace partners. This approach maximizes the strength of a strong earned-first concept.